Project Overview

The Bronx Economic Development Corporation (BXEDC) is a 501(c)(3) nonprofit organization dedicated to fostering a vibrant and competitive economy in the Bronx. In 2018, BXEDC was awarded a grant from New York State’s Downtown Revitalization Initiative (DRI) to fund commercial revitalization projects. As part of this effort, BXEDC is collaborating with the Third Avenue Business Improvement District (BID) to invest these funds into initiatives that enhance the neighborhood, including creating two large-scale murals at 2836 Third Ave, designed in partnership with the community. The 3rd Avenue Hub is one of the most dynamic and culturally rich areas in the Bronx, serving as a central hub for commerce, transit, and community life. Known simply as “The Hub,” this historic intersection has long been a gathering place where art, music, and local businesses reflect the South Bronx’s vibrant energy. As a cornerstone of the borough’s identity, it is essential to preserve and amplify the cultural expression that defines this space. This project seeks to revitalize the area through two community-driven murals on the north and south facing walls of 2836 Third Ave. Informed by local community members, these murals will celebrate the history, resilience, and artistic legacy of the South Bronx, fostering a sense of ownership among community members. Both murals must be completed by the end of August 2025.

Wall Dimensions & Material

● Two walls, each measuring 30ft H x 230 ft W

● Surface material: Brick

Access Considerations

Applicants should consider the logistics of installation, including whether scaffolding, lifts, or other equipment will be necessary after an initial site visit. Applicants should have the capacity and access to the equipment needed to reach the installation sites by scaffolding and/or suspension from the property. Please specify your preferred method of access and any special requirements.

Design Requirements

● The north-facing wall must include “The Hub”

● The south-facing wall must include “La Tercera”

● The 3rd Avenue BID logo must be incorporated into the design (second logo on this

document’s header)

● Artists must integrate community visions and ideas

Community Engagement

The selected artist must be responsive to community engagement and incorporate feedback throughout the design process. This will require attending a community meeting at the end of May, gathering input from residents, and making adjustments to ensure the artwork resonates with local community members.

Selection Criteria

Artists will be selected based on:

● Artistic excellence and originality

● Experience in large-scale public art installations

● Ability to work collaboratively with the community

● Feasibility of project execution within the timeline and budget

Eligibility & Submission Requirements

Interested artists should submit the following materials via email to Marshall Strawbridge (mstrawbridge@bxedc.org) and copy info@thirdavenuebid.org with the subject line: BXEDC DRI Call for Artist – [Company Name] by April 25th, 2025.

● A brief proposal (1-2 pages) outlining your artistic approach and vision for the space,

including how you are planning to include community feedback into the design

● A portfolio with at least three examples of past work, especially murals or public art

projects with a similar scale

● Resume of key personnel (optional)

● A proposed budget, expected timeline, and list of materials

● Notice of accessibility requirements

●. Service providers will submit a contract outlining the total project cost before work

begins. Payment will be issued upon completion of the project.

● M/WBE Status

For any questions, please reach out to Marshall Strawbridge at mstrawbridge@bxedc.org.